Google Play app开发商收费砍半分析师﹔营收损失顶多5%

2021年03月17日 10324点热度 0人点赞 2,418条评论

Google Play app开发商收费砍半分析师﹔营收损失顶多5%

Alphabet ( GOOGL-US )周二稍早表示,将调降Google Play商店的app收费。数月前,苹果( AAPL-US )在批评其app商店收费高昂的声浪下,也宣布调降App Store收费。

消息宣布后,Alphabet周二上涨29.45美元或1.43%,收2083.89美元

根据Alphabet发布的部落格文章,自7月1日起,Android开发商透过Google Play app商店进行的数位销售,头100万美元以内收取15%费用,超过100万美元以后的销售,Google则收取销售额的30%。

苹果的作法也类似,年销售额不到100万美元的小公司可向苹果申请减免15% app佣金,但一旦在App Store的销售额超过100万美元时,收费就恢复到原本抽佣30%的制度。该作法公布时,苹果正受美国联邦贸易委员会(FTC)和其他监管单位针对App Store的反垄断调查。

谷歌在部落格文章说,99% app 开发商都将享受到费用减半的政策。

Sensor Tower估计Google Play去年营收116亿美元,若该政策去年生效,谷歌会因此损失5.87亿美元,约占5%。

同样,Sensor Tower估计苹果的App Store去年营收217亿美元,若该政策去年生效,苹果会损失5.95亿美元,约占2.7%。

 Sensor Tower 的估计凸显出,app 是一种胜者几乎全拿的事业,虽然苹果和谷歌的新政策将有助于大量的小型app 开发商,但事实上app 商店中获利最多的开发商仍会持续支付销售额30% 的佣金。

Epic Games 执行长Tim Sweeney 周二也在回应谷歌新政策时,发表类似观点。该公司正在控告苹果和谷歌,试图要求他们让app 商店允许第三方支付处理器以及其他一些变动。

「这是一场自我服务的赌博﹔绝大多数开发商都会享受到这个新的15% 费率,他们与苹果和谷歌对抗的意愿就会降低,但事实上苹果和谷歌绝大多数的app 营收仍靠30% 费率收取而来。」


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    It’s widely known as Japan’s eyeglasses capital – and for good reason. Sabae produces over 90% of the frames manufactured in the country, according to the local government. Signs and objects shaped like eyeglasses can be found on city streets, and there’s even a museum and festival devoted to spectacles.
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    Sabae, located on Japan’s main Honshu island near the city of Fukui, has been producing quality eyewear for more than a century.

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    Though these studios use cutting-edge machinery to produce new frames made of metal and acetate, most stages still require the skilled hands and trained eyes of Sabae’s master artisans.

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    It’s widely known as Japan’s eyeglasses capital – and for good reason. Sabae produces over 90% of the frames manufactured in the country, according to the local government. Signs and objects shaped like eyeglasses can be found on city streets, and there’s even a museum and festival devoted to spectacles.
    The art of making spectacles
    Sabae, located on Japan’s main Honshu island near the city of Fukui, has been producing quality eyewear for more than a century.

    It all started in 1905, when a local government official invited skilled eyeglasses artisans to come to the city to teach their craft, an attempt to create new opportunities for local farmers.

    The move paid off. Today, Sabae has over 100 companies that collaborate to make pairs of glasses.

    Though these studios use cutting-edge machinery to produce new frames made of metal and acetate, most stages still require the skilled hands and trained eyes of Sabae’s master artisans.

    That includes Takeshi Yamae, a frame designer with Japanese brand Boston Club who has lived in the city for 17 years. He tells CNN one pair of glasses can involve more than 200 steps.

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    Along the way, the city has developed one of the world’s most beautiful metro systems, grown into a thriving banking and finance center, complemented its vintage bazaars with luxury boutiques and modern shopping malls and reshaped its traditional gastronomy into a nouvelle cuisine that’s drawing raves from foodies around the world.

    Almaty is also evolving into the cultural and artistic hub of Central Asia. It’s already got several world-class museums (including a “secret” underground collection that doesn’t even have a name) and a dazzling new cultural center slated to open early next year.

    “It’s an incredibly livable city,” says long-time American resident Dennis Keen, a historic preservation advocate and founder of Walking Almaty.

    “Green and clean. You don’t need a car. The public transit here is fantastic. And it’s very much the center of contemporary art and dining in Central Asia.”

    Keen adds that whenever he tells someone back home that he lives in Kazakhstan, “Borat” inevitably comes up. The movie’s title character doesn’t paint a very flattering portrait of the Central Asian nation. But nowadays one is tempted to think that if Borat visited Almaty now, he would say, “Very nice!”

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    Several cities around the globe have reinvented themselves in recent years, but none more successfully than Almaty.

    Since the collapse of the USSR, Kazakhstan’s largest city (population 2.2 million and growing) has evolved from a drab, run-of-the-mill Soviet metropolis into the urban star of Central Asia.
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    Along the way, the city has developed one of the world’s most beautiful metro systems, grown into a thriving banking and finance center, complemented its vintage bazaars with luxury boutiques and modern shopping malls and reshaped its traditional gastronomy into a nouvelle cuisine that’s drawing raves from foodies around the world.

    Almaty is also evolving into the cultural and artistic hub of Central Asia. It’s already got several world-class museums (including a “secret” underground collection that doesn’t even have a name) and a dazzling new cultural center slated to open early next year.

    “It’s an incredibly livable city,” says long-time American resident Dennis Keen, a historic preservation advocate and founder of Walking Almaty.

    “Green and clean. You don’t need a car. The public transit here is fantastic. And it’s very much the center of contemporary art and dining in Central Asia.”

    Keen adds that whenever he tells someone back home that he lives in Kazakhstan, “Borat” inevitably comes up. The movie’s title character doesn’t paint a very flattering portrait of the Central Asian nation. But nowadays one is tempted to think that if Borat visited Almaty now, he would say, “Very nice!”

    2024年11月19日
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    Japan is famed for its skilled artisans, masters who maintain a commitment to tradition while modernizing production techniques in line with the development of new materials and processes.

    Many places in the country have grown famous by focusing on specific crafts, from exquisite kimonos to perfectly designed knives. Among them is the small city of Sabae, in Fukui prefecture, about a 3.5-hour train ride from Tokyo.
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    It’s widely known as Japan’s eyeglasses capital – and for good reason. Sabae produces over 90% of the frames manufactured in the country, according to the local government. Signs and objects shaped like eyeglasses can be found on city streets, and there’s even a museum and festival devoted to spectacles.
    The art of making spectacles
    Sabae, located on Japan’s main Honshu island near the city of Fukui, has been producing quality eyewear for more than a century.

    It all started in 1905, when a local government official invited skilled eyeglasses artisans to come to the city to teach their craft, an attempt to create new opportunities for local farmers.

    The move paid off. Today, Sabae has over 100 companies that collaborate to make pairs of glasses.

    Though these studios use cutting-edge machinery to produce new frames made of metal and acetate, most stages still require the skilled hands and trained eyes of Sabae’s master artisans.

    That includes Takeshi Yamae, a frame designer with Japanese brand Boston Club who has lived in the city for 17 years. He tells CNN one pair of glasses can involve more than 200 steps.

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    2024年11月19日
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    The Mountain Fire began early Wednesday and was driven by winds gusting over 60 mph. The flames have seared through more than 20,485 acres of land, according to Cal Fire.

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    At least 132 properties have been destroyed by the fire, while 88 have been left damaged, Ventura County Fire Department officials said Thursday evening. Ten damage inspection teams have been deployed to inspect structures along the path of the blaze.

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    2024年11月19日
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